Dr. C. Keith Harrison is an Associate Professor within the College of Business Administration at the University of Central Florida as well as Associate Chair and Faculty & Innovative Curriculum Coordinator of the DeVos Graduate Sport Business Management Program. Dr. Harrison directed the Undergraduate Sport Business Management Program from 2006 to 2014. Dr. Harrison also served as Interim and Acting Chair of the DeVos Graduate Sport Business Management Program during the Fall 2015 academic semester.
Dr. Harrison previously served as an Adjunct Associate Professor at Emory University’s Goizueta Business School. He currently serves as an adjunct faculty member at Boise State University’s Department of Communication. Dr. Harrison has over two decades of university research, teaching and service experience at the community college level (Cerritos, Fullerton and Cypress) and university level (Washington State University, Indiana University, University of Michigan, Arizona State University, and the University of Central Florida).
A former NCAA scholar-athlete who played center on the football team at West Texas A&M University, Dr. Harrison has numerous peer-reviewed journal articles and book chapters. His career focus is in a few areas: the student-athlete and professional athlete experience; diversity and inclusion issues related to gender and race relations in education, business, sport and entertainment; and the marketing of emerging multicultural demographics in the global environment in education, sport and entertainment.
Dr. Harrison’s brief list of current and previous consulting work and collaborative partnerships include the NFL, Minnesota Vikings, Oakland Raiders, Miami Dolphins, University of Oregon, Jordan Brand, Boise State University, UCLA’s School of Education, Wharton Sports Business Academy, Ross Initiative in Sports for Equality, University of Colorado-Boulder, California State University-Northridge, and Emory University’s Goizueta Business School (Department of Organization and Management).