UCF College of Business Administration faculty members Dr. C. Keith Harrison and Prof. Scott Bukstein were instructors for a series of four workshops at the Wharton Sports Business Academy.
The Wharton Sports Business Academy is a prestigious program that provides an opportunity for talented rising high school juniors and seniors to study sports business leadership at the Wharton Business School of the University of Pennsylvania. The program examines various academic disciplines as applied to the sport business industry with an overview of the business and legal aspects of various intercollegiate, Olympic and professional sports enterprises.
The workshops led by Professors Harrison and Bukstein focus on sales and marketing, corporate partnerships, career and professional development, and innovation and analytics. This is the fourth year Harrison has been involved with the academy, and the third year for Bukstein.