• The Minor That’s Major™
  • Students Volunteering at the NFL Super Bowl in New Orleans
  • Learning at London Olympic Park
  • Class at The Golf Channel
  • Site Visit to Wimbledon in London
  • Alumni Panel with Prof. Bukstein (Spring 2015)
  • Students Volunteering at NASCAR Race
  • Learning at NASCAR Media Group in Charlotte
  • Dr. Harrison with Students and Special Guest Speaker Kevin Carr
  • Students Volunteering at Race for the Cure
  • Students Working at EA Sports Event with Barry Sanders
  • Students Working at Kick It Soccer Tournament at ESPN Wide World of Sports
  • Students Volunteering at the Florida Classic Football Game
  • Prof. Bukstein with Sport Business Club Student Leadership Team
  • Site Visit to Arsenal Football Club in London
  • Students Volunteering at ESPN Wide World of Sports
  • Students Volunteering at NASCAR Races
  • Students Volunteering at runDisney Events
  • Faculty Leadership Team of Sport Business Minor - Doc and Prof. B.
  • Students Working at Daytona 500
  • Professional Learning Visit to NFL League Offices in New York

OVERVIEW OF THE SPORT BUSINESS MANAGEMENT MINOR AT UCF

The Undergraduate Sport Business Management Program at UCF is a challenging undergraduate program designed to develop future innovative leaders in the sport business and entertainment management industry.  All courses within the sport business minor provide students with substantive knowledge and practical skills that will help students succeed as business professionals.  Students in the program learn about and apply finance, economics, management, marketing, accounting, statistics, and legal concepts to the sport business and entertainment management industry.  Students in the program also learn about the business side of the sport and entertainment industry by participating in a variety of volunteer, internship and other experiential learning opportunities.  The sport business minor has grown from 10 students in Summer 2007 to over 400 students enrolled in classes during the Spring 2016 semester.  We invite you to join our team.  

Curriculum Overview (6 courses / 18 total credit hours)

  1. Introduction to Sport Business Management (SPB 3003) (Fall, Spring)

    The Introduction to Sport Business Management course provides students with an introductory overview of the sport business and entertainment management industry.  Students learn and apply sport business management concepts, including substantive concepts in the following core areas: collegiate athletics, professional sport, international sport, sport marketing, sport consumer behavior, public relations in sport, sport broadcasting, sport sales, sport sponsorship, facility and event management, sport finance and economics, sport franchise valuation, sport analytics, legal and ethical issues in sport, managerial leadership in sport organizations, and sport management research.

  2. Diversity and Social Issues in Sport & Entertainment (SPB 3603) (Fall, Spring)

    The Diversity and Social Issues in Sport & Entertainment course provides an overview of various strategic diversity management theories and examines the applications of these theories to organizations in the sport business and entertainment management industry. Students will critically examine the constructs of race, class, gender and other dimensions of diversity within sport, entertainment and society.

  3. The Role of Business Entrepreneurship in Sport & Entertainment (SPB 3823) (Spring)

    The Role of Business Entrepreneurship in Sport & Entertainment course focuses on an examination of the business strategies of successful, innovative entrepreneurs in the sport and entertainment management industry. The course has three primary objectives. First, students study business entrepreneur success stories in sport as well as in the broader corporate culture. Second, students learn about individual leaders in entrepreneurial endeavors. Lastly, students learn how to develop their own innovation skills by working on entrepreneurial projects.

  4. Event and Facility Management in Sport & Entertainment (SPB 4304) (Spring)

    The Event and Facility Management course examines the principles of facility operations and event management in the sport and entertainment management industry, and focuses on the applications of these principles and concepts to organizations in professional, collegiate, and Olympic sport. This class provides students with an in-depth investigation of unique challenges and opportunities routinely faced by business managers at sport and entertainment venues.

  5. Sport Business and Media (SPB 4804) (Spring)

    The Sport Business and Media course offers an overview of how the media has evolved from radio, network television and magazines into the multi-dimensional world of regional and national cable, the Internet, and various networks with huge rights fees and other new media elements. This class explores the role of new media in everyday life and why old mediums such as newspapers are fading in impact.

  6. Business Law in Sport & Entertainment (SPB 4251) (Fall, Summer)

    The Business Law in Sport & Entertainment course is designed to introduce students to some of the laws, rules and regulations that apply to the sport and entertainment industries and that impact the work setting of sport and entertainment organizations. The purpose of the course is to provide students with an understanding of the legal issues involved in the operation and management of organizations in the sport and entertainment industries, and to equip students with the skills and strategies needed to effectively work with business executives and lawyers to resolve these issues.

ALUMNI SPOTLIGHT

October 28, 2015
Alumni Spotlight – Brandon Naidus
October 28, 2015
Alumni Spotlight – Ameen Hafez
October 28, 2015
Alumni Spotlight – Tyler Greulich
October 12, 2015
Alumni Spotlight – Mark Cionci
October 8, 2015
Alumni Spotlight – Garrett Sawyer
October 4, 2015
Alumni Spotlight – Aaron Malave
September 29, 2015
Alumni Spotlight – Domenica Jones
July 18, 2015
Alumni Spotlight: Minh Luu
July 18, 2015
Alumni Spotlight: Michael Elliott
June 2, 2015
Alumni Spotlight: David Bressler
June 2, 2015
Alumni Spotlight: Jonathan Ihrig
May 27, 2015
Alumni Spotlight: Summer Dickey
May 26, 2015
Alumni Spotlight: Andrew Green
May 25, 2015
Alumni Spotlight: Hannah Meyers

PROGRAM PARTNER ORGANIZATIONS

Students have worked, interned, volunteered and/or completed client-based projects for the organizations listed below (along with other sport business organizations).  Sport business leaders from program partner organizations regularly visit campus to speak with our students about how to excel as a business professional in the sport and entertainment industry.

 

Sport Business Minor Program Leadership Team

Scott Bukstein, JD

Scott Bukstein is the current Director of the Undergraduate Sport Business Management Program at the University of Central Florida. Bukstein also serves as Associate Director of the DeVos Graduate Sport Business Management Program.

C. Keith Harrison, Ed.D.

Dr. C. Keith Harrison is an Associate Professor within the College of Business Administration at the University of Central Florida as well as Senior Faculty / Associate Director of the DeVos Graduate Sport Business Management Program. Dr. Harrison directed the Sport Business Minor from 2006 to 2014.

LATEST NEWS

May 26, 2019
Students Volunteering at NCAA Division II Tennis Championship Students assisted with tournament operations at the NCAA Division II National Tennis Championship ..
April 12, 2019
Students Learning from NASCAR Executives Students spent a morning at Daytona International Speedway learning about social media for live motorsports events, event marketing and consumer promotion, public relations and integrated marketing communications. ..
November 20, 2018
Students Volunteering at College GameDay Students from the Sport Business Minor volunteered at College GameDay on the UCF campus. ..
July 9, 2017
Students Learn from United States Olympic Committee Leaders Prof. Bukstein took nine students to Colorado Springs for an immersive applied learning experience.  Students learned from more than 15 leaders at the Olympic Training Center.  Students also worked on a practical application project in order to propo ..
May 22, 2017
Students Volunteer at Jameis Winston ProCamp Students assisted with event operations at the Jameis Winston Football ProCamp. ..
May 12, 2017
Students Visit Minnesota to Learn from Sport Business Leaders Prof. Bukstein and Dr. Harrison select approximately 15 students each May to join them on an immersive applied learning adventure.  Minnesota was the destination for this year’s professional development field experience trip. Fourteen students spent ..
May 2, 2017
Applied Learning Visit to Daytona International Speedway Students in The Sport Business Minor met with and learned from more than 15 industry thought leaders at NASCAR and International Speedway Corporation. ..
April 12, 2017
Students Learn from Adonal Foyle Former NBA player Adonal Foyle spoke with our students about his forthcoming book “The Athlete CEO.”  Adonal provided students with insight on the career transition process and financial planning. ..
March 31, 2017
Students Attend Analytics Conference Students from The Sport Business Minor attended the Sport & Entertainment Analytics Conference at the University of South Florida in April 2017. ..
March 24, 2017
Students Participate in Sport & Entertainment Conference Case Study Competition Students from The Sport Business Minor participated in the annual Sport Entertainment Venues Tomorrow (SEVT) case study competition at the University of South Carolina.  Our student leadership team analyzed the potential economic impact of hosting sp ..
March 23, 2017
Students Attend University of Miami Sport Business Industry Conference Students from The Minor That’s Major attended the annual University of Miami Sport Business Industry Conference.  Greg Norman and Alex Rodriguez led keynote conversations at the conference. ..
March 19, 2017
Team USA Olympic Internship Symposium Ashlee Winn and Viviane Fracasso participated in the Team USA Olympic Internship Symposium in Colorado Springs. Ashlee and Viviane learned about various aspects of Olympic and Paralympic sport, and also learned from industry leaders through keynote s ..
March 4, 2017
Students Attended “Making OUR Mark” Event at Golf Channel Students from The Sport Business Minor were invited to attend the “Making OUR Mark” event at Golf Channel.  Our students learned from and connected with many of the women leaders at Golf Channel and GolfNow. ..
January 29, 2017
Students Volunteering at Jason Taylor Football ProCamp Students assisted with event operations for the Jason Taylor youth football camp at the ESPN Wide World of Sports Complex. ..
January 29, 2017
Students Volunteering at NASCAR Rolex 24 Race Students assisted the NASCAR Foundation with event operations for the Taste of the 24 Culinary Event at the NASCAR Rolex 24 race. ..
January 27, 2017
Students Volunteering at NFL Pro Bowl Fan Fest at ESPN Wide World of Sports Complex Students assisted with fan engagement and event operations at the NFL Pro Bowl Fan Fest in January 2017. ..
January 9, 2017
Students Volunteering at College Football Playoff National Championship Game Students from the Undergraduate Sport Business Management Program assisted with event operations at the College Football Playoff National Championship Game in Tampa, Florida. ..
January 1, 2017
Students Volunteering at Buffalo Wild Wings Citrus Bowl Students from the Sport Business Minor volunteered at the Buffalo Wild Wings Citrus Bowl in December 2016.  Students assisted with market research, fan engagement and partnership marketing. ..
December 29, 2016
Students Volunteering at Russell Athletic Bowl Students from the Sport Business Minor volunteered at the Russell Athletic Bowl in December 2016.  Students assisted with corporate partnership activation, guest services, premium hospitality and general event operations. ..
November 18, 2016
Students Volunteer at TirePros Invitational College Basketball Tournament Hosted by ESPN Students volunteered at the TirePros Invitational College Basketball Tournament at the ESPN Wide World of Sports Complex in November 2016.  Students assisted with media relations, guest services, hospitality, fan engagement and in-game promotions. ..
November 10, 2016
Students Working at Orlando Magic Games Sport Business Minor students Steven Barnhart and Christian Perez-Soto assist FOX Sports Florida with corporate partnership activation at an Orlando Magic game. ..
September 8, 2016
Students Volunteer at Camping World Kickoff Football Game More than 40 students from the Sport Business Minor assisted with event operations and market research at the Camping World Kickoff college football game between Florida State and Ole Miss in September 2016. ..
June 10, 2016
Storm the Campus Storm the Campus is an annual event operated by students in the undergraduate sport business management program. Students play a key leadership role in all aspects of event planning and operations. Over 400 runners participated in the recent Third An ..
June 8, 2016
Advice for Aspiring Sport Business Professionals Dr. Harrison and Prof. Bukstein wrote an article for SportsBusiness Journal to provide practical advice for current students and recent graduates who aspire to work within the sport business industry. ..
May 22, 2016
Student Learning Trip to Portland, Seattle and Vancouver Professor Bukstein and Dr. Harrison took 14 undergraduate sport business management students to meet with industry leaders in Portland, Seattle and Vancouver. Students had the opportunity to meet with and learn from executives at the following sport ..
April 12, 2016
Students Volunteer at Florida State Spring Football Game Sport business minor students assisted Florida Citrus Sports with intercept surveys (market research) at the Florida State University football spring game. ..
December 20, 2015
Students Volunteer at the AutoNation Cure Bowl Students from The Minor That’s Major volunteered at the Inaugural AutoNation Cure Bowl on Saturday, December 19, 2015. Students assisted with market research, fan hospitality, corporate partnership activation and general event operations. Students al ..
December 14, 2015
Students Volunteer at American Youth Football Championships Students from the Undergraduate Sport Business Management Program at UCF assisted with event operations at the American Youth Football Championships at the ESPN Wide World of Sports Complex. ..
November 4, 2015
Students Volunteer at Cocoa Beach Half Marathon Students from the Sport Business Minor volunteered at the Cocoa Beach Half Marathon and assisted with event operations (for example, assisting runners with course direction, race starting logistics, and water distribution).   ..
November 4, 2015
Students Assist with Market Research at U.S. Women’s National Soccer Team Game On October 25, 2015, students from the Sport Business Minor had the opportunity to assist U.S. Soccer with market research to measure the economic impact of the U.S Womens National Soccer Team Game at the Orlando Citrus Bowl.   ..
October 21, 2015
Harrison and Bukstein Developing Curriculum for Ross Initiative in Sports for Equality (RISE) Dr. Harrison and Prof. Bukstein are developing “The RISE To Win Curriculum” for a new nonprofit organization founded by Miami Dolphins team owner Stephen Ross. Click here to watch the initial Public Service Announcement (PSA) for RISE.  Learn more ab ..
October 15, 2015
Students Volunteering at Florida Citrus Sports Feast on the 50 Fundraising Event Students from the Sport Business Minor volunteered at the annual Florida Citrus Sports Feast on the 50 Fundraiser. Student volunteers assisted with registering guests and staffing the silent auction tables.   ..
September 20, 2015
Prof. Bukstein Speaks at University of Wisconsin Conference on Sports Journalism Prof. Bukstein participated on a panel that addressed issues related to the coverage of race, gender and sexual orientation in sports journalism.  Click here to hear Bukstein share some of his thoughts on this topic. ..
September 19, 2015
Dr. Harrison Appearance on ESPN Outside the Lines Dr. Harrison appeared on ESPN’s Outside the Lines television show on September 17th to discuss the decision of Rutgers University to suspend its head football coach. Dr. Harrison discussed the importance of integrity and creating a culture of academi ..
September 19, 2015
Students Volunteer at Chick-fil-A Kickoff Game Seven students from The Sport Business Minor traveled to Atlanta on September 5th to volunteer at the Chick-fil-A Kickoff Game. Student volunteers helped with market research to measure the economic impact of the football game on the local Atlanta co ..
September 11, 2015
Students Volunteer at MEAC/SWAC Challenge College Football Game Presented By ESPN & Disney Andre’ George, Teresa Leonard and other students from the DeVos Graduate Sport Business Management Program and the Sport Business Minor volunteered at the 2015 MEAC/SWAC Challenge presented by ESPN and Disney.  Andre’ worked in Game Day O ..
July 25, 2015
Dr. Harrison and Prof. Bukstein Lead Sport Business Workshops at Wharton Sports Business Academy UCF College of Business Administration faculty members Dr. C. Keith Harrison and Prof. Scott Bukstein were instructors for a series of four workshops at the Wharton Sports Business Academy. The Wharton Sports Business Academy is a prestigious program ..
July 18, 2015
Students Volunteer at Drew Brees Passing Academy & Tournament at ESPN Wide World of Sports Students from the Sport Business Minor recently volunteered at the Drew Brees Passing Academy and 7-on-7 Flag Football Tournament presented by ProCamps at the ESPN Wide World of Sports Complex. Twenty-four high school football teams traveled to Orlan ..
June 30, 2015
Sport Business Minor Student Danielle McArdle Participates in Prestigious United States Olympic Committee Leadership Program Danielle McArdle, an undergraduate sport business management student, was selected as one of 30 participants worldwide to participate in the prestigious Finding Leaders Among Minorities Everywhere (FLAME) program. The United States Olympic Committee ..
June 12, 2015
Student Experiential Learning with Minnesota Vikings In May 2015, Dr. Harrison and Prof. Bukstein selected two students (one undergraduate student and one graduate student) to fly to Minnesota and shadow executives at the Minnesota Vikings for a week. Marcus McNutt was selected to represent the undergr ..
June 9, 2015
Healing The Children Golf Fundraiser A Huge Success On June 6, 2015, Healing the Children and The Sport Business Club at UCF hosted the 9th Annual Family Day Golf Fundraiser to help provide vital medical services to ill and underprivileged children around the world. Students in the sport business mino ..
May 25, 2015
Sport Business Students Complete “Innovation Marketing and Entrepreneurial Brand Development Project” related to Jordan Brand’s Collaborative Partnership with Musical Artist Drake During the recent spring semester, Dr. Harrison and Reggie Saunders (Director of Entertainment Marketing at Jordan Brand) co-taught The Role of Business Entrepreneurship in Sport & Entertainment (SPB 3823). Students in this class had the opportun ..
May 25, 2015
Bukstein Quoted in Central Florida Future Article on The Business of College Athletics Scott Bukstein teaches undergraduate and graduate classes on the business of college sport.  Bukstein and his colleague Dr. C. Keith Harrison recently co-authored a journal article titled “Canaries in the Goal Mines: A Timely Analysis of Colleg ..
May 24, 2015
Paris and London Professional Field Experience Trip The Undergraduate Sport Business Management Program at UCF was established in 2005.   To celebrate the 10-year anniversary of the undergraduate program, Dr. Harrison and Prof. Bukstein selected 10 students and one former student to join them on a jou ..
May 24, 2015
Welcome to The Sport Business Club at UCF We are a humble, driven group of students aimed at delivering innovative solutions to the sport business world.  We challenge peers to embrace ambiguity and attack fear head on.  Our challenge is to get after that inch, rather than the miles ahead.   ..